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Product Classics
Quintessentials in consumer culture

Product classics are ideas with soul that demand creation through the senses. They stand for particular ideas and convictions, which their creators pursue and realize with passion and often enthusiastic obsession. Product classics combine functionality, aesthetics, and symbolics so skillfully that the character of a thing is there to be experienced, in which the products in question are still up-to-date even decades later.


Marketing in the changing waters of emotion

Fascination is a paradox of the emotional world: it is sensible and foolish, luxurious and simple, expressive and reserved. It drives us as humans and simultaneously leaves us paralyzed in amazement, preserves tradition, and at the same time opens up future development and generates excitement along with contemplative joy.

  Publications Space
  Pfeil Kaufmotive
Ein Blick hinter die Kulissen des Konsums

Dr. Alexandra Wöllenstein
erschienen in „Versandhandelsmarketing“
von Roland Mattmüller
Deutscher Fachverlag
ISBN 978-3-86641-176-0
Frankfurt am Main 2009
  Pfeil Produktklassiker
Quintessenzen der Konsumkultur

Dr. Björn Stüwe
Siegfried Vögele Institut
Verlag Gabler
ISBN 978-3-8349-0919-0
ISBN 3-8349-0919-X
Wiesbaden 2009
  Pfeil Faszination
Marketing im Wechselbad der Gefühle

Dr. Björn Stüwe
Siegfried Vögele Institut
Verlag Gabler
ISBN 3-409-12540-X
Wiesbaden 2003
  Pfeil Personalisierung und Individualisierung von Coupons
Eine empirische Untersuchung der Kundenbindungswirkung individualisierter und personalisierter Coupons

Dr. Ralf Wierich
Kohlhammer Verlag
ISBN 978-3-17-020347-1
ISBN 3-1702-0347-9
Stuttgart 2008
  Pfeil Longlife
Zur Umsetzung einer zeitinvarianten Produktstrategie

Dr. Alexandra Wöllenstein
Fördergemeinschaft Produkt-Marketing e.V
ISBN 3-922292-49-6
Köln 2004
  Pfeil Praktisch-Rationales Entscheiden im Marketing

Dr. Björn Stüwe
Fördergesellschaft Produkt-Marketing e.V
ISBN 3-922292-47-X
Köln 2002
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